About
Expert-VettedExpert-Vetted Talent is the top 1% — pre‑screened by Upwork’s Talent Managers and experts in their field. Learn moreI started working at 11. By 13, I was earning my own money and covering my personal expenses. Growing up in an industrial town taught me that independence must be built, not given.
At 17, I left my hometown and moved to Moscow with less than $100 and no connections, determined to build a better future on my own terms.
Over the next 13 years, I helped companies acquire customers, enter new markets, and scale. I managed $28M+ in marketing budgets, improved marketing ROI by 53.8%, reduced CAC by 18.9%, and scaled organic traffic by up to 185x, working with global brands including Binance, FIFA, Samsung, Unilever, P&G, Shell, and Visa.
Along the way, I reached the Top 1% of Marketing Managers on Upwork.
But the deeper I went into growth, the more I noticed a contradiction:
Companies invest in technology to scale, yet their growth still depends on more people, more tools, more approvals, and more manual work.
The bigger the operation, the more complex it becomes.
I began to see a different possibility: growth systems that could execute, learn from real performance data, and continuously improve without constant human intervention.
Today, from Patagonia, Argentina, I lead growth at Innerly.
Innerly is a self-learning content marketing platform designed to connect customer intelligence, content creation, distribution, and performance analytics into one autonomous system.
The goal isn't more content. It's more customers, less complexity, and greater freedom to focus on what matters.
After 13 years of building growth systems for other companies, I'm now helping build the infrastructure I wish I'd had all along.
P.S. Amor fati.
Core Expertise
- 13-Year Growth Architecture
- Autonomous Content Loops
- Systemic Cartesian Doubt
- Psycho-Cybernetic UI/UX
- ICP & Product Matrix Mapping
- Lindy-Proof SEO & AI Search
- Antifragile Market Expansion
- Socratic Team Leadership
Professional Experience
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April 2024 – Present
Patagonia, Argentina · Remote
Head of Growth (Product Marketing)
Leading the development of a self-learning content marketing platform that connects customer intelligence, content creation, distribution, and performance analytics to scale customer acquisition (Bitget, OneSafe, El Dorado, Flixxo, Giveth).
- Increased organic reach by 448.5x and traffic by 185.47x for a global neobank.
- Scaled organic reach by 37.39x and traffic by 19.78x for a global payment platform.
- Identified $9.7M–$15M in modeled annual revenue exposure per country through an enterprise SEO audit of a top-five crypto exchange.
- Uncovered 191M unindexed pages and 37M+ technical errors, delivering a 65-page remediation roadmap with actionable engineering priorities.
- Connected customer research, product positioning, and acquisition strategies to improve market reach and user acquisition.
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Maksim TsarevOctober 2018 – Present
Worldwide · Remote
Head of Growth (SEO, Product & Paid Acquisition)
Supervised end-to-end growth initiatives for global brands and technology companies, connecting acquisition, product, sales funnels, and analytics to drive measurable business results (uSERP, Binance, SEMrush, Vivid Money, Shell).
- Guided multi-channel acquisition and optimization initiatives, improving marketing ROI by 53.8%.
- Connected marketing and product analytics to reduce CAC by 18.9% and increase MAU by 21.1%.
- Aligned search demand, user intent, and landing page optimization, improving organic CTR by 27.6%.
- Optimized customer journeys, attribution, and conversion funnels, improving conversion efficiency by 23.9%.
- Partnered with product and engineering teams to improve customer experiences, increasing feature adoption by 34.4%.
- Developed advanced dashboards combining performance marketing and product usage signals, improving decision-making speed by ~40.9%.
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April 2013 – October 2018
Moscow, Russia · On-site
Growth Expansion Strategist (Growth Strategies, Digital Marketing)
Coordinated international digital marketing expansion initiatives focused on market penetration, acquisition growth, and scalable marketing systems (Unilever, Visa, FIFA, Samsung, P&G).
- Developed and executed international growth strategies, increasing market penetration by 57.7%.
- Managed $28M in marketing budgets, improving resource allocation and cost efficiency by 33.4%.
- Strengthened strategic client relationships through measurable performance, contributing to 39.8% growth in long-term partnerships.
- Identified high-growth opportunities through market intelligence, competitive analysis, and multilingual acquisition strategies.
- Built cross-market reporting frameworks to track acquisition, campaign performance, and business KPIs, enabling data-driven investment decisions.
Languages
- RussianNative
- EnglishFull Professional
- SpanishWorking Proficiency