Maksim Tsarev

Onesafe

Scaling Organic Acquisition Across Search and AI in English and Spanish-Speaking Markets

  • #seo/GEO
  • #ai search

Overview

Partnering with OneSafe, an elite Silicon Valley-backed Web3 operational platform funded by Coinbase Ventures, Soma Ventures, and Backend Capital, Maksim spearheads their ongoing cross-border growth.

This continuous partnership systematically expands their digital footprint across English and Spanish-speaking markets, driving corporate adoption of USD/EUR fiat-to-stablecoin settlement rails for global international businesses.

Role

Maksim possesses the strategic vision and actively participates in the execution process across aspects as follows:

  • Off/On-Page Analysis
  • Internal Linkbuilding
  • Keyword Clustering
  • Content Creation
  • KPI Optimization
  • GEO & AEO
  • Localization

SEO GROWTH MANAGER · AI SEARCH

Problem

OneSafe, a global product with substantial search demand, faced challenges in scaling organic acquisition.

Between March and September 2024, the site achieved only 1.79K organic clicks and 46.6K impressions.

The primary challenge lay not in improving rankings but in developing a scalable acquisition system capable of identifying untapped demand, generating content at scale, competing for high-value searches across multiple languages, and expanding discovery beyond Google into AI Search.

Solution

Developed a scalable, data-driven SEO and AI discovery system to capture untapped demand, enhance OneSafe’s topical authority, and transform organic search into a consistent acquisition channel across multiple languages, with a focus on reducing CAC and increasing LTV.

Results

Before

Mar — Sep 2024

  • 1.79K clicks
  • 46.6K impressions
  • 25 avg. position

After

Sep 2024 — Feb 2025

  • 332K clicks
  • 20.9M impressions
  • 28.1 avg. position
Source: Google Search Console

Results